![]() ![]() In the case of odors, this is particularly aggravating. However, nothing is immune to the effects of the crisis and global pollution. Although it is not as well known as other industries, scents are so integrated into our lives that we don’t even stop to think about them. ![]() The fragrance industry is one of the most buoyant industries in existence today and is valued at approximately $30 billion. The difficult livelihood of the odor industry Financed, among others, by Lux Capital and Google Ventures, the company aspires to create new scents that will be part of our daily lives (shampoos, candles, creams, etc). Osmo is the name of his startup, based in Cambridge, Massachusetts, in the United States. Yes, just as you hear it (or read it, rather). Alex Wiltschko, PhD in neurobiology and specialist in olfactory neuroscience, has developed complex software that is capable of predicting the odors of molecules. This is the case of Osmo, a subsidiary of Google Research that has set out to take artificial intelligence one step further. However, everything stops being so much fun when reality surpasses fiction. We have always liked to dream of futuristic and dystopian worlds, with super-intelligent robots capable of everything and more. With the democratization of tools like Midjourney or ChatGPT, AIs have become very popular because many of us were unaware of how far their potential could go.
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